{"id":51237,"date":"2021-06-22T21:13:00","date_gmt":"2021-06-22T18:13:00","guid":{"rendered":"http:\/\/podiji.karpat.in.ua\/?p=51237"},"modified":"2021-06-22T20:28:01","modified_gmt":"2021-06-22T17:28:01","slug":"vizsgalatot-indit-a-google-ellen-az-europai-bizottsag","status":"publish","type":"post","link":"https:\/\/podiji.karpat.in.ua\/?p=51237&lang=hu","title":{"rendered":"Vizsg\u00e1latot ind\u00edt a Google ellen az Eur\u00f3pai Bizotts\u00e1g"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Az Eur\u00f3pai Bizotts\u00e1g ma vizsg\u00e1latot ind\u00edtott a Google ellen annak kider\u00edt\u00e9se c\u00e9lj\u00e1b\u00f3l, hogy a tech-\u00f3ri\u00e1s el\u0151nyben r\u00e9szes\u00edtette-e saj\u00e1t online hirdet\u00e9si szolg\u00e1ltat\u00e1sait, \u00e9s ezzel megs\u00e9rtette-e a tr\u00f6sztellenes szab\u00e1lyokat.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"426\" src=\"http:\/\/podiji.karpat.in.ua\/wp-content\/uploads\/2021\/06\/c6dae29-g.jpg\" alt=\"\" class=\"wp-image-51231\" srcset=\"https:\/\/podiji.karpat.in.ua\/wp-content\/uploads\/2021\/06\/c6dae29-g.jpg 690w, https:\/\/podiji.karpat.in.ua\/wp-content\/uploads\/2021\/06\/c6dae29-g-300x185.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Margrethe Vestager, az Eur\u00f3pai Bizotts\u00e1g \u00fcgyvezet\u0151 aleln\u00f6ke k\u00f6zlem\u00e9ny\u00e9ben \u00fagy\u00a0fogalmazott, hogy &#8220;a Google c\u00e9lzott hirdet\u00e9si c\u00e9lokra felhaszn\u00e1lhat\u00f3 adatokat gy\u0171jt, hirdet\u00e9si fel\u00fcleteket \u00e9rt\u00e9kes\u00edt, \u00e9s online rekl\u00e1mk\u00f6zvet\u00edt\u0151k\u00e9nt is tev\u00e9kenykedik. A Google teh\u00e1t az online display hirdet\u00e9sek ell\u00e1t\u00e1si l\u00e1nc\u00e1nak szinte minden szintj\u00e9n jelen van.\u00a0Agg\u00f3dunk amiatt, hogy a Google megnehez\u00edtette a riv\u00e1lis online hirdet\u00e9si szolg\u00e1ltat\u00e1sok helyzet\u00e9t&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vizsg\u00e1lat r\u00e9szek\u00e9nt a bizotts\u00e1g \u00e9rt\u00e9kelni fogja, hogy a Google milyen korl\u00e1toz\u00e1sokat vezetett be a hirdet\u0151k, kiad\u00f3k \u00e9s egy\u00e9b harmadik felek&nbsp;<em>azon lehet\u0151s\u00e9geire vonatkoz\u00f3an, hogy hozz\u00e1f\u00e9rjenek a felhaszn\u00e1l\u00f3k szem\u00e9lyazonoss\u00e1g\u00e1ra \u00e9s viselked\u00e9s\u00e9re vonatkoz\u00f3 adatokhoz<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google egy sz\u00f3viv\u0151je e-mailben a k\u00f6vetkez\u0151k\u00e9ppen reag\u00e1lt: &#8220;Eur\u00f3pai v\u00e1llalkoz\u00e1sok ezrei haszn\u00e1lj\u00e1k hirdet\u00e9si term\u00e9keinket \u00faj \u00fcgyfelek el\u00e9r\u00e9s\u00e9re \u00e9s weboldaluk finansz\u00edroz\u00e1s\u00e1ra minden egyes nap. Az\u00e9rt v\u00e1lasztj\u00e1k a term\u00e9keinket, mert versenyk\u00e9pesek \u00e9s hat\u00e9konyak. Tov\u00e1bbra is konstrukt\u00edvan egy\u00fcttm\u0171k\u00f6d\u00fcnk az Eur\u00f3pai Bizotts\u00e1ggal, hogy megv\u00e1laszoljuk k\u00e9rd\u00e9seiket, \u00e9s bemutassuk term\u00e9keink el\u0151nyeit az eur\u00f3pai v\u00e1llalkoz\u00e1sok \u00e9s fogyaszt\u00f3k sz\u00e1m\u00e1ra&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A bejelent\u00e9s a Google hirdet\u00e9si szf\u00e9r\u00e1ban tan\u00fas\u00edtott magatart\u00e1s\u00e1nak teljes k\u00f6r\u0171 vizsg\u00e1lat\u00e1nak hivatalos kezdet\u00e9t jelenti, amelynek befejez\u00e9s\u00e9re egyel\u0151re nincs kit\u0171z\u00f6tt hat\u00e1rid\u0151.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s: Portfolio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Eur\u00f3pai Bizotts\u00e1g ma vizsg\u00e1latot ind\u00edtott a Google ellen annak kider\u00edt\u00e9se c\u00e9lj\u00e1b\u00f3l, hogy a tech-\u00f3ri\u00e1s el\u0151nyben r\u00e9szes\u00edtette-e saj\u00e1t online hirdet\u00e9si szolg\u00e1ltat\u00e1sait, \u00e9s ezzel megs\u00e9rtette-e a tr\u00f6sztellenes szab\u00e1lyokat.<\/p>\n","protected":false},"author":10,"featured_media":51231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[11983,12576],"class_list":["post-51237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-europai-bizottsag","tag-google"],"_links":{"self":[{"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/51237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51237"}],"version-history":[{"count":0,"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/51237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/51231"}],"wp:attachment":[{"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/podiji.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}